Your Kick A** Song! - Vol. 2

In Volume 1 of this blog, Autoplay, we discussed that autoplay is baaaaaddddd!  I also touched a little bit on making sure that the tracks you choose to represent you on your webpages be your absolute best tracks ... in other words, your 'Kick Ass Tracks!'

Generally, you have about 8 to 15 seconds to impress someone at the initial point of contact.  Go to the main webpage that you use to represent you and really listen to what's happening in the first 8 to 15 seconds of your first track.  Has that time all been taken up with the intro?  Is there a better part of this song that you can edit your track to fade into that has the 'wow' factor?  Is the first song on your site your best song and are you showcasing the best part of your best song?  This applies to originals and covers.

I have been booking entertainment for 5 festivals this year and started the booking process sometime in February.  From that time 'til now, I have received a few 100 artist submissions expressing interest in performing at these events.  It has been this process that has fueled my starting this blog.  About 40% of these submissions never got heard because the first track on the webpage they linked me to was 15+ seconds of intro.  If I haven't heard what you sound like by 15 seconds, I'm no longer interested. 

Your first track on your webpage needs to be your Kick Ass song, and this song needs to represent everything about you and your sound in 15 seconds or less.  If you sing like an angel, or belt like Beyonce or if you're quirky like GaGa, anyone listening should now this by 15 seconds in.  If you have managed to wow the person you are trying to wow in 15 seconds, they will want to know more about you and listen to other tracks, watch video, etc. (this same rule applies to video demos ... you have 15 seconds max to impress).

If you would like help in this area, link me to your 'Kick Ass' song in the comments and I will have a listen and tell you my thoughts. I am here to help!

Happy music making!!

Next blog ... Your 15-Second Elevator Pitch!