Week In Review - 12 September 2014

As I'm just completing my second year of running GME, I am starting to see a pattern developing for my busy season, definitely the summer, and my breathing season, September & January. This works great with my companies' year because I like to use the first month of my business year, September, for planning. That's exactly what this week has been about ... Setting my annual, quarterly and monthly goals, and laying out a plan for how to reach those goals. 

Red Embers, GME Act

I want this year to be more focused on the acts I represent and the clients who book them. This area was a little bit neglected last year as I focused on several large events. This year I aim to strike a much better balance between these two vital areas of my business.

On Wednesday, I attended a Marketing Strategy Workshop at the Innovation Space in Portsmouth. The workshop was led by Lizz Clarke of LCM, who I work with in the Business & Enterprise work stream of Shaping Portsmouth. As I go into my third year, I realize that if I want to grow my performer and client base, I need to develop a solid marketing strategy. The tips Lizz shared has given me the tools to begin this process. All of us who attended this workshop seemed to be unclear of what 'marketing' actually is. Before this workshop, I wasn't clear on the differences, if any, between marketing, advertising & PR. Here's my take on Lizz's definition of marketing:

Lizz Clarke, LCM

'Marketing involves tactics that drive revenue. Those tactics include: advertising, PR, sales, social media, promotions, networking, etc.' 

As I build GME's marketing strategy for 2015 I have to look at all these areas with the aim of driving revenue. That's a lot to think about, but vitally important to the growth of the business. I encourage you to develop your own marketing strategy, and find ways to make yourself more marketable, no matter what you do in life. For businesses, contacting Lizz Clarke is a great way to start this process.

Also on Wednesday, my originals band Mayfield had an amazing rehearsal in our very own recording studio! The studio is still being built, but our last few rehearsals have been in this awesome space, and the recording room is sounding great! We should be fully up and running by early 2015. 

On Saturday we are  recording a demo at River Studios in Southampton to have a trial run on one of the mixing boards that we are considering for Mayfield Studios. We will be releasing our second album in late 2015 and have already written several new songs for the project. The demo will be of our newest song, Ready, Set, Go! which we will be recording over the next couple weeks. Watch this space for your sneak listen to this track. We may even offer it as a free download! Stay tuned to find out.

In addition to preparing to go into the studio to record the demo, we are also getting ready for a couple big shows happening this month:

20 Sep - The Jolly Sailor, Southsea - Rowan's Charity Event w/SoulTime DJ Martin Jackson (free entry)

26 Sep - The Cellars, Southampton - Supporting Soul & Funk DJ Craig Charles of BBC Radio 6 (sold out)

If you can't wait for the sneak listen to 'Ready, Set, Go!' then come see Mayfield at The Jolly Sailor where we'll be debuting this new song! Can't wait to hear what you think of this new tune!

I've got a full day on Sunday, starting with judging the OpenMic UK auditions at Ferneham Hall in Fareham in the afternoon, then I'll be heading to The Pyramids in Southsea where I'm exhibiting and performing Supremely, Diana Ross at a wedding show. Getting married? Then join me at The Portsmouth Wedding Show on Sunday!

Finally, I am performing my own songs from my solo release, Let Go, backed by my covers band, Move On Up! We will be supporting Alt3r Ego at Pizza Express Jazz Club in Soho, London on the 28th of September from 12:00 noon. Tickets are £15, but if you order your tickets in advance quoting 'Yemen7' the tickets are just £10. Click here to purchase your tickets!

Well, that's it for now. Have a fabulous weekend!